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Andrea St. Urbain

SPORTS BUSINESS CONSULTANT

Freelance Consultant specialized in Premium Seating strategies, solutions, and training for sports organizations and entertainment venues. Services also include customized business consulting and special projects for companies and entrepreneurs looking for a competitive edge.

Andrea is smart, passionate, connected, and fun to work with.  We engaged Andrea to help Suite Experience Group at a critical stage of our growth and she provided cogent strategic guidance along with valuable industry introductions.  I highly recommend Andrea and look forward to working with her again in the future.

Scott Spencer

President

SUITE EXPERIENCE GROUP

SERVICES
 

Consulting

Training

Hospitality and Event Management

Special Projects

ABOUT
 

Andrea (Smith) St. Urbain started Premium Sports Business Consulting in 2019, a business that mainly specializes in Premium Seating strategies and solutions for sports organizations and entertainment venues. Over the past three years she has partnered with various sports teams, private companies, and non-profit organizations to assist their needs in a variety of ways. From one to two-day service workshops and longer term consulting projects, or managing client events, Andrea brings a wealth of experience and high level customer service to each interaction. Previously, she served as the Senior Director of Premium Services for AEG (Anschutz Entertainment Group) at STAPLES Center & Microsoft Theater in Los Angeles, CA from 2013-2018.

 

Andrea began her career as an intern with the NFL’s San Diego Chargers in 2003 and the AVP Pro Beach Volleyball Tour in 2004. By 2005, she joined the WNBA’s Los Angeles Sparks as the Community Relations Coordinator and after two seasons transitioned to Manager of Client Relations. In 2007, she started at STAPLES Center as an Account Manager for Premium Services. In 2010, she moved on to Petco Park to oversee suites and manage key corporate partnerships for MLB’s San Diego Padres. Four seasons later she returned to STAPLES Center to lead her previous department.

2013-2018

Senior Director, Premium Services

2010-2013

Manager, Partnership and Suite Services

2007-2010

Account Manager, Premium Seating

2005-2007

Manager, Client Services

AEG AT STAPLES CENTER (NBA, NHL, WNBA)

SAN DIEGO PADRES (MLB)

AEG AT STAPLES CENTER (NBA, NHL, WNBA)

LOS ANGELES SPARKS (WNBA)

Originally from Buffalo, NY, St. Urbain earned a degree in Sport Management from Cortland State University in New York. Andrea captained the Women's Volleyball team for the Red Dragons and earned AVCA All-American honorable mention and Conference MVP honors as an outside hitter. In 2015, she was inducted into the Frontier High School Wall of Fame for her achievements in Volleyball, Basketball, and Softball. She is a current member of WISE (Women in Sports and Events) and serves as a mentor for the WISE San Diego Chapter. Andrea and her husband Noah, a Crosschecker for the Toronto Blue Jays, reside in Southern California with their three children Reese, Noelle, and Brooks.

(Andrea is currently booked but will be available for select projects starting Summer 2022)

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