Andrea St. Urbain
SPORTS BUSINESS CONSULTANT
Freelance Consultant specialized in Premium Seating strategies, solutions, and training for sports organizations and entertainment venues worldwide. Services also include customized business consulting and special projects for companies and entrepreneurs looking for a competitive edge.
“
Andrea has consistently demonstrated her ability to lead, manage, and develop a department ensuring that client's needs were met in a timely manner. In addition, Andrea's extraordinary attention to detail always made her a stand-out member of our team. Andrea St. Urbain has my highest recommendation.
I have no doubt she will make a strong addition to your team or project.
”
Lee Zeidman
President
STAPLES Center/Microsoft Theater and L.A. LIVE
SERVICES
Consulting
1x1 Career Coaching
Corporate Wellness
Hospitality and Event Management
Training
Special Projects
ABOUT
Andrea (Smith) St. Urbain started Premium Sports Business Consulting in 2019, a business that specializes in Premium Seating strategies and solutions for sports organizations and entertainment venues worldwide. Previously, she served as the Senior Director of Premium Services for AEG (Anschutz Entertainment Group) at STAPLES Center & Microsoft Theater in Los Angeles, CA from 2013-2018.
Andrea began her career as an intern with the NFL’s San Diego Chargers in 2003 and the AVP Pro Beach Volleyball Tour in 2004. By 2005, she joined the WNBA’s Los Angeles Sparks as the Community Relations Coordinator and after two seasons transitioned to Manager of Client Relations. In 2007, she started at STAPLES Center as an Account Manager for Premium Services. In 2010, she moved on to Petco Park to oversee suites and manage key corporate partnerships for MLB’s San Diego Padres. Four seasons later she returned to STAPLES Center to lead her previous department.
2013-2018
Senior Director, Premium Services
2010-2013
Manager, Partnership and Suite Services
2007-2010
Account Manager, Premium Seating
2005-2007
Manager, Client Services
AEG AT STAPLES CENTER (NBA, NHL, WNBA)
SAN DIEGO PADRES (MLB)
AEG AT STAPLES CENTER (NBA, NHL, WNBA)
LOS ANGELES SPARKS (WNBA)
Originally from Buffalo, NY, St. Urbain earned a degree in Sport Management from Cortland State University in New York. Andrea captained the Women's Volleyball team for the Red Dragons and earned AVCA All-American honorable mention and Conference MVP honors as an outside hitter. In 2015, she was inducted into the Frontier High School Wall of Fame for her achievements in Volleyball, Basketball, and Softball. She is a current member of WISE (Women in Sports and Events) and serves as a mentor for the WISE San Diego Chapter. Andrea and her husband Noah, a Crosschecker for the Toronto Blue Jays, reside in Southern California with their three children Reese, Noelle, and Brooks.
(Andrea is currently on maternity leave and will be available for select projects starting Spring 2022)
